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The cosmetics industry is such a lucrative market. In acquiring a younger demographic, every public avenue from animated GIFs to printed photography shoots, were the sole basis in reaching a new audience of cosmetics for all women of color.

The Brief

All women are beautiful, and they all have something that works for them; especially in makeup. Foundation is the basis for enhancing a woman's natural beauty. Fashion Fair Cosmetics was a previous client that required several marketing materials. Web banners, social media advertisements, and packaging labels were designed to announce the new shades in the campaign. In addition to web, print, photography, and video marketing were conceptualized in asserting the flawless finish of the company's latest foundation.

  • Date : Aug 2017 - May 2018
  • Client : Fashion Fair Cosmetics
  • Category : Multimedia
  • Online :
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