There's nothing more refreshing than a beverage with natural flavors satisfying your taste buds. Just imagine how much your mouth will water for a popular ginger ale with new packaging.
There's always room for a new change. Canada Dry presented a design contest for the rebranding of its packaging. In this design contest, I combined innovation and a new sense of flavor to its existing brand of ginger ale. I thought tradition could benenfit from a sense of modernization in attracting more consumers. Canada Dry is well known for its legacy, I figured, why not push the envelope by adding more in color?
- Date : December 2016
- Client : Canada Dry
- Category : Packaging